Cosmos Brand Guidelines

Cosmos Brand Guidelines

Cosmos Brand Guidelines

Naming

Cosmos represents the ecosystems of airlines and their service partners that we empower to collaborate better and more efficiently all around the globe. It is always spelled with a capital “C” and written as a single word. Cosmos serves as the brand name for both our company and application, meaning it should not be referred to as “Cosmos app” or “the Cosmos platform.” When referencing specific features or dedicated releases, they should be capitalized as proper nouns, such as “Cosmos Analytics” or “Cosmos Insights”, to maintain consistency and professionalism.

Usage

Provide plenty of space around Cosmos assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

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This is a friendly reminder that the provided graphics are proprietary and protected by intellectual property laws. Please refrain from altering these files or displaying them in a manner that suggests a relationship, affiliation, or endorsement by Cosmos of your product, service, or business. Do not use these graphics as part of your product, business, or service’s name, nor combine them with other graphics without prior written consent from Cosmos. If you have any questions, feel free to reach out.

Cosmos Wordmark

The Cosmos wordmark is the primary visual representation of our brand. It should be used in all references to Cosmos wherever space allows. The wordmark is critical for establishing and reinforcing brand recognition across various platforms and materials.

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Cosmos wordmark

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Cosmos wordmark

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Cosmos Logo

For layouts where space is limited or in contexts like logo-only grids, the Cosmos logomark can be used as a compact alternative to the wordmark. However, this should be done with good judgment, as the wordmark offers stronger brand recognition and should be prioritized whenever possible.

Cosmos Logo light

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Cosmos Logo light

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Cosmos Logo

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Cosmos Logo

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Cosmos Logo light

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Cosmos Logo light

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Cosmos Icon

The Cosmos icon is a stylized representation of our brand. It is suitable for use in scenarios such as social media, where it serves as a recognizable avatar, or in chip designs that require compact branding elements. Ensure that the icon is used with an appropriate corner radius to maintain a professional and polished look.

Cosmos Icon

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Cosmos Icon

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Colors

Cosmos’ primary brand color is a vibrant royal blue, carefully selected for its ability to stand out and convey trust, professionalism and excitement. This color works well against both light and dark backgrounds, providing flexibility in various design contexts. For monochrome wordmark usage, light and dark accent colors are preferred to maintain clarity and consistency. The royal blue is typically reserved for backgrounds, helping the brand elements stand out clearly.

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Cosmos Blue

RGB 29, 78, 219 HEX #1D4ED8

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Cosmos Blue

RGB 29, 78, 219 HEX #1D4ED8

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Off White

RGB 249, 250, 251 HEX #F9FAFB

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Off White

RGB 249, 250, 251 HEX #F9FAFB

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Night Gray

RGB 31, 41, 55 HEX #1F2937

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Night Gray

RGB 31, 41, 55 HEX #1F2937

Typography

We use Inter as our primary typeface for headlines, body text, and general communications. Its clean, versatile design ensures optimal readability and consistency across digital and print materials. For small descriptions and technical details, we incorporate JetBrains Mono, a monospaced font that enhances clarity and adds a touch of sophistication.

Heading 1: Inter Bold · 90px / 1em · LT -2.5px

Headline 01

Heading 2: Inter Bold · 54px / 1.1em · LT -2.0px

Headline 02

Heading 3: Inter Bold · 36px / 1.1em · LT -1.0px

Headline 03

Heading 4: Inter Bold · 26px / 1.3em · LT -0.6px

Headline 04

Body Large: Inter Regular · 22px / 1.4em

Celebrate the joy of accomplishment with an app designed to track your progress, motivate your efforts, and celebrate your successes, one task at a time.

Body: Inter Regular · 14px / 1.5em

Celebrate the joy of accomplishment with an app designed to track your progress, motivate your efforts, and celebrate your successes, one task at a time.

Next-level service collaboration.

Next-level service collaboration.

Next-level service collaboration.